Exploring the relationship of background, technology and motivation variables to business school transfer intent for two mixed course format business undergraduate samples

Gary Blau, Mary Anne Gaffney, Michael Schirmer, Bora Ozkan, YJ Kim


Business students are increasingly taking online courses to supplement their more traditional face-to-face (F2F) course-delivered education. This study explored the relationship of background, course or technology, and motivation variables to business school transfer intent for a mixed course delivery sample of undergraduate business students taking online classes.  Two separate samples of students taking both online and F2F courses i.e., mixed course delivery format, filled out an online survey in the fall 2016 and spring 2017 semesters.  Intent to transfer business schools was lower for both samples. Results showed that being male, perceived favorability of online courses, and lower institutional commitment were significant correlates of intent to transfer across both samples.  This outcome variable, intent to transfer, should be added to the research agenda for ongoing efforts across all universities and colleges when testing the impact of online education.  


intent to transfer,online courses,mixed course delivery format, institutional commitment

Full Text:



Arbaugh, J.B. (2005). Is there an optimal design for online MBA courses? Academy of Management & Education, 4(2), 135-149.

Author. (2016a).

Author. (2016b).

Barnard, L., Osland Paton, V. & Rose, K. (2007). Perceptions of online course communications and collaboration. Online Journal of Distance Learning Administration, 10(4), 1-9.

Beck, H. P. & Milligan, M. (2014). Factors influencing the institutional commitment of online students. Internet and Higher Education, 20, 51-56.

Cochran, J. D., Baker, H. M., Benson, D., & Rhea, W. (2016). Business student perceptions of online learning: Using focus groups for richer understanding of student perspectives. Organization Management Journal, 13(3), 149-166.

Comer, D.R., Lengaghan, J. A. & Sengupta, K. (2015). Factors that affect students’ capacity to fulfill the role of online learner. Journal of Education for Business, 90, 145-155.

Davidson, W.B., Beck, H. P. & Milligan, M. (2009). The College Persistence Questionnaire Development and validation of an instrument that predicts student attrition. Journal of College Student Development, 50(4), 373-390.

Daymont, T., Blau, G. & Campbell, D. (2011). Deciding between traditional and online formats: Exploring the role of learning advantages, flexibility and compensatory adaptation, Journal of

Behavioral and Applied Management, 11, 156-179.

Endres, M. L., Hurtubis, C. A., Chowdhury, S. & Frye, C. (2009). The multifaceted nature of online MBA student satisfaction and impacts on behavioral intentions. Journal of Education for Business, 84(5), 304-312.

Eom, S. B. & Ashill, N. (2016). The determinants of students’ perceived learning outcomes and satisfaction in university online education: An update. Decision Sciences Journal of Innovative Education, 14(2), 185-215.

Fain, P. (2015). More than a third of college students transfer. Inside Higher Education. July, 8, 2015. Accessed July 17, 2017.


Fan, W. & Yan, Z. (2010). Factors affecting response rates of the web survey: A systematic review. Computers in Human Behavior, 26(2), 132-139. doi:10.1016/j.chb.2009.10.015

Jain, C. L. (2015). A business school’s ROI for online education. Biz Ed. Accessed July 17, 2017. http://bized.aacsb.edu/articles/2015/11/roi-for-online-education

Love, K. G. (2013). Demographic differences in organizational commitment to the university of college of business administration students: An application of the Allen and Meyer model. College Student Journal, 47, 192-201.

Mangum, W. M., Baugher, D., Winch, J. K., & Varanelli, A. (2005). Longitudinal study of student dropout from a business school. Journal of Education for Business, 80(4), 218-221.

Petrocelli, J. V. (2003). Hierarchical multiple regression in counseling: Common problems and possible remedies. Measurement and Evaluation in Counseling and Development, 36, 9-22.

Podsakoff, P., Mackenzie, S., Lee, J. & Podsakoff, N. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies, Journal of Applied Psychology, 88(5), 879-903.

Raisman, N. A. (2009). Why students are leaving your college or university? University Business Magazine. July 1, 2009.

https://www.universitybusiness.com/article/why-students-are-leaving-your-college-or- university. Accessed July 17, 2017.

Reason, R. D. (2009a). An examination of persistence research through the lens of a comprehensive conceptual framework. Journal of College Student Development, 50(6), 659-682.

Reason, R. D. (2009b). Student variables that predict retention: Recent research and new developments. NASPA Journal, 46(3), 482-501.

Rindfuss R.R., M.K. Choe, N.O. Tsuya, L.L. Bumpass and E. Tamaki. (2015). Do low survey response rates bias results? Evidence from Japan. Demographic Research 32(26), 797-828.

Robbins, S. B., Lauver, K., Le, H., Davis, D., Langley, R. & Carlstrom, A. (2004). Do psychosocial and study skill factors predict college outcomes? A meta-analysis. Psychological Bulletin, 130(2), 261-288. doi: 10.1037/0033-2909.130.2.261

Robbins, S. B., Allen, J., Casillas, A., Peterson, C. H, & Le, H. (2006). Unraveling the differential effects of motivational and skills, social, and self-management measures from traditional predictors of college outcomes. Journal of Educational Psychology, 98(3), 598- 616. doi: 10.1037/0022-0663.98.3.598

Shapiro, D., Dundar, A., Wakhungu, P. K. Yuan, X. & Harrell, A. (2015). Transfer and Mobility: A National View of Student Movement in Postsecondary Institutions, Fall 2008. Cohort (Signature Report No. 9). Herndon, VA: National Student Clearinghouse Research Center. July, 2015.

SPSS-PC, Version 22. (2013). IBM: Armonk, NY.

Stevens, J. (1996). Applied Multivariate Statistics for the Social Sciences. 3rd ed. Mahwah, NJ: Lawrence Erlbaum.

DOI: http://dx.doi.org/10.24059/olj.v23i1.1416

Copyright (c) 2019 Gary Blau, Mary Anne Gaffney, Michael Schirmer, Bora Ozkan, YJ Kim