Jacqueline F. Moloney, Charmaine P. Hickey, Amy L. Bergin, Judith Boccia, Kathleen Polley, Jeannette E. Riley


Drawing on the University of Massachusetts experience in developing successful blended local programs, this paper suggests guiding principles that include mission-driven responsiveness to local contexts and partnerships; using low-cost marketing strategies available through local relationships and brand; attending to students’ preferences for blending face-to-face and online services and instruction throughout the college experience; supporting faculty in working with partners to develop local blended programs; and providing activities that anchor students to the campus and program. 


Localness,Blended,Principles,Competitive Advantage,Women’s Studies Minor,Master’s In Educational Administration,Registered Nurse To Bachelor Of Science In Nursing,Master’s In Business Administration

Full Text:



Allen, I. E. and J. Seaman. Growing by Degrees: Online education in the United States. Needham, MA: Sloan-C, November 2005.

Garrison, D. R. Online collaboration principles. Journal of Asynchronous Learning Networks 10(1): 2006.

Otte, G. and M. Niemiec. Blended learning in higher education: A report from the 2005 Sloan-C workshop. Paper presented at the Second Sloan-C Workshop on Blended Learning, Chicago, IL, April 17–19, 2005.

Garrison, D. R. and H. Kanuka. Blended learning: Uncovering its transformative potential in higher education. Internet and Higher Education 7(1): 2004.

The Sloan Consortium mission statement.

Moore, J. C. (Ed.) ALN principles for blended environments: A collaboration. The Sloan Consortium, 2004.

Mayadas, A. F. Blended, ALN, and localness initiative, n.d.


Glaser, B. G. and A. L. Strauss. The Discovery of Grounded Theory Strategy for Qualitative Research. Hawthorne, NY: Aldine, 1967.

Maxwell, J. A. Qualitative Research Design: An Interactive Approach. Thousand Oaks, CA: Sage, 1996.

Boccia, J. A collaboration of the University of Massachusetts Lowell Graduate School of Education and the Lawrence (MA) Public Schools: A case study. LinEAP (Leadership in Educational Advancement Program), Unpublished case study, 2006.

Polley, K. Online RN-BS Program at the University of Massachusetts Boston, Unpublished case study, 2006.

Bergin, A. University of Massachusetts Amherst Isenberg School of Management Professional MBA Program, Unpublished case study, 2006.

Riley, J. UMass Dartmouth’s Women’s Studies Program and Division of Professional and Continuing Education: An e-learning initiative, Unpublished case study, 2006.

Massachusetts Board of Registered Nurses. Admissions, graduations and enrollments, 2003. Retrieved September 12, 2006 from

Aiken, L. H., S. P. Clarke, R. B. Cheung, D. M. Sloane and J. H. Silber. Educational levels of hospital nurses and surgical patient mortality. Journal of American Medical Association 290(12): 2003.

Eduventures. Expanding demand for online higher education, part 1: Assessing consumer views and experiences. Catalog No.3OHECR0806. Boston, MA: Eduventures, LLC, 2006.

Eduventures. Expanding demand for online higher education, part 2: Understanding the sample. Catalog No.3OHECR0806. Boston, MA: Eduventures, LLC, 2006.

Allen, I. E. and J. Seaman. Entering The Mainstream: The Quality and Extent of Online Education in The United States, 2003 and 2004. Needham, MA: Sloan-C, November 2004.