CHARACTERISTICS OF SUCCESSFUL LOCAL BLENDED PROGRAMS IN THE CONTEXT OF THE SLOAN-C PILLARS

Authors

  • Jacqueline F. Moloney
  • Charmaine P. Hickey
  • Amy L. Bergin
  • Judith Boccia
  • Kathleen Polley
  • Jeannette E. Riley

DOI:

https://doi.org/10.24059/olj.v14i1.1640

Keywords:

Localness, Blended, Principles, Competitive Advantage, Women’s Studies Minor, Master’s In Educational Administration, Registered Nurse To Bachelor Of Science In Nursing, Master’s In Business Administration

Abstract

Drawing on the University of Massachusetts experience in developing successful blended local programs, this paper suggests guiding principles that include mission-driven responsiveness to local contexts and partnerships; using low-cost marketing strategies available through local relationships and brand; attending to students’ preferences for blending face-to-face and online services and instruction throughout the college experience; supporting faculty in working with partners to develop local blended programs; and providing activities that anchor students to the campus and program. 

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Published

2019-01-25

Issue

Vol. 14 No. 1 (2010)

Section

Empirical Studies

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