BUSINESS MODELS FOR ONLINE LEARNING: AN EXPLORATORY SURVEY
DOI:
https://doi.org/10.24059/olj.v10i2.1764Keywords:
Online Learning, Business Strategies, Business Functions, Business Models for Online LearningAbstract
Despite the rapid growth in the adoption of online learning, there is a dearth of detailed information on effective business models, business strategies and effective practices on which to build sustainable online education programs. A survey instrument was developed as an initial attempt to define business models and business strategies for online learning. The survey results yielded some interesting data about which online learning financial models seem to have more or less “control” of which business functions. The sample was a convenience one and as such will require further filtering of data. It is also clear that more needs to be done to define business strategies and models and thus provide guidance to this growing segment of higher education.
References
Waits, T. and L. Lewis. Distance education at postsecondary degree-granting institutions: 2000-2001. Table 20. National Center for Education Statistics, 2003. http://nces.ed.gov/pubs2003/2003017.pdf
Allen, I. E. and J. Seaman. Growing by Degrees: Online Education in the United States, 2005. Needham, MA: The Sloan Consortium, 2005. http://www.sloan-c.org/resources/survey.asp.
Allen, I. E. and J. Seaman. Entering the Mainstream: The Quality and Extent of Online Education, 2003 and 2004. Needham, MA: The Sloan Consortium, 2004. http://www.sloan-c.org/resources/survey04a.asp.
Allen, I. E. and J. Seaman. Sizing the Opportunity: The Quality and Extent of Online Education in the United States 2002–2003. Needham, MA: The Sloan Consortium, 2003. http://www.sloan-c.org/resources/sizing_opportunity.pdf
Schiffman, S. Business issues in online education. In J. Bourne & J. Moore (Eds.), Elements of Quality Online Education, Volume 6. Needham, MA: The Sloan Consortium, 2005.
Bates, A. W. Managing Technological Change: Strategies for College and University Leaders. San Francisco: Jossey-Bass Inc, 2000.
Bishop, T. Linking cost-effectiveness with institutional goals: Best practices in online education. In J. Bourne & J. C. Moore (Eds.), Elements of Quality Online Education: Practice and Direction, Volume 4. Needham, MA: The Sloan Consortium, 2003.
Daniels, J. S. Mega-universities and the Knowledge Media: Technology Strategies for Higher Education. London: Kogan Page Limited, 1996.
Finkelstein, M. J., C. Frances, F. L. Jewett and B. W. Scholz (Eds.). Dollars, Distance and Online Education: The New Economics of College Teaching and Learning. Phoenix: Oryx Press, 2000.
Rumble, G. The costs and costing of networked learning. Journal of Asynchronous Learning Networks 5(2): 75–96, 2001.
Rumble, G. The Costs and Economics of Open and Distance Learning. London: Kogan Page, 1997.
Twigg, C. Improving learning and reducing costs: New models for online learning. Educause Review: 28–38, September/October 2003.
Twigg, C. Quality, cost and access: The case for redesign. In M. S. Pittinsky. The Wired Tower: Perspectives on the Impact of the Internet on Higher Education. Upper Saddle River, NJ: Pearson Education, Inc., 2003.
Twigg, C. Academic productivity: The case for instructional software. Educause, 1996. http://www.educause.edu/ir/library/html/nli0002.html.
Kelly, K. F. Meeting needs and making profits: The rise of for-profit degree-granting institutions. Denver: Education Commission of the States, 2001. http://www.ecs.org/clearinghouse/27/33/2733.htm.
Harley, D., S. Lawrence, S. Ouyang and J. L. White. University teaching as e-business? Research and policy agendas. Selected Conference Proceedings, University of California, Berkeley, October 26–27, 2001. Berkeley: Center for Studies in Higher Education, University of California, 2002.
National Alliance of Statewide/Regional Virtual Learning Colleges. http://144.162.197.250/NationalAlliance.pdf.
Johnstone, S. M. Planning for statewide electronic consortia among the western states. Boulder: Western Cooperative for Educational Telecommunication (ERIC Document Reproduction Service No. 444398), 2000.
Bourne, J. and J. C. Moore (Eds.). Elements of Quality Online Education: Practice and Direction, Sloan-C Series Vol. 4. Needham, MA: The Sloan Consortium, 2003.
Bourne, J. and J. C. Moore (Eds.). Elements of Quality Online Education: Learning Effectiveness, Cost Effectiveness, Access, Faculty Satisfaction, Student Satisfaction, Sloan-C Series Vol. 3. Needham, MA: The Sloan Consortium, 2002.
Bourne, J. and J. C. Moore (Eds.). Online Education: Learning Effectiveness, Faculty Satisfaction, and Cost Effectiveness, Sloan-C Series Vol. 2. Needham, MA: The Sloan Consortium, 2001.
Carchidi, D. Virtual Delivery and Virtual Organization of Post-secondary Education. New York, NY: Routledge, 2001.
Jewett, F. Case studies in evaluating the benefits and costs of mediated instruction and mediated learning. Seal Beach, CA: California State University. (ERIC Document Reproduction Service No.423802), 1998.
Young, F. Case studies in evaluating the benefits and costs of mediated instruction and distributed learning: Synopsis/summaries of eight cases. Seal Beach, CA: California State University. (ERIC Document Reproduction Service No. 430427), 1998.
Witherspoon, J. P. Distance Education: A Planner’s Casebook. Boulder: Western Interstate Commission for Higher Education, 1996.
Curran, C. Strategies for e-learning in universities. Research and Occasional Paper Series: CSHE.7.04. University of California, Berkeley, 2004. http://repositories.cdlib.org/cshe/CSHE-7-04.
Downloads
Published
Issue
Section
License
As a condition of publication, the author agrees to apply the Creative Commons – Attribution International 4.0 (CC-BY) License to OLJ articles. See: https://creativecommons.org/licenses/by/4.0/.
This licence allows anyone to reproduce OLJ articles at no cost and without further permission as long as they attribute the author and the journal. This permission includes printing, sharing and other forms of distribution.
Author(s) hold copyright in their work, and retain publishing rights without restrictions
