WHY DO HIGHER-EDUCATION INSTITUTIONS PURSUE ONLINE EDUCATION?
DOI:
https://doi.org/10.24059/olj.v11i2.1727Keywords:
Online Education, Business Models, Business Strategy, Institutional Mission, Organizational Context, Organizational Goals, Access, Quality, RevenueAbstract
Using a unique item included for the first time in the Sloan Consortium’s 2006 national survey of online learning, the authors analyze the reasons why higher-education institutions engage in online learning. Nine reasons are explored from contributing to extension efforts to returning a surplus. Eight of the nine reasons are found to vary in importance depending on the type of institution. Significant differences were found for associate-level institutions, for-profit institutions and large-enrollment institutions. The authors examine the findings for access and quality themes.
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