EXPANDING DEMAND FOR ONLINE HIGHER EDUCATION: SURVEYING PROSPECTIVE STUDENTS

Richard Garrett

Abstract


The Eduventures survey examined next-generation demand for online postsecondary education, assessing online experience, delivery mode and marketing channels preferences, and perceptions of price, quality and location, identifying key takeaways in each area


Keywords


Perceptions,Delivery Mode,Age,Credential,Discipline,Price,Geography,Prior Educational Experience

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References


This consumer study was undertaken under the auspices of Eduventures’ Online Higher Education (OHE) program, a membership program that offers universities and colleges a wealth of collaborative and custom research opportunities focused on online higher education. The OHE program helps online providers grow their enrollments, and operate more effectively. The OHE program is

privileged to count many of the leading online universities and colleges in the United States among its members. For more information, please visit www.eduventures.com, or contact Richard Garrett, Senior Analyst: rgarrett@eduventures.com, 617-532-6081.

Eduventures. Assessing Consumer Attitudes Toward Online Education, May 2005.

Eduventures. Competing in Online Higher Education, February 2006.

Each of these findings is analyzed in more depth in the full reports, available only to members of Eduventures’ Online Higher Education program. As part of their membership, universities and colleges that are members of Eduventures’ Online Higher Education program are able to draw on a range of data customization services to extract additional detail from the dataset, and commission primary research that speaks to the conclusions of this report. For more information about Eduventures’ Online Higher Education program, please visit www.eduventures.com, or contact Richard Garrett, Senior Analyst: rgarrett@eduventures.com, 617-532-6081.




DOI: http://dx.doi.org/10.24059/olj.v11i1.1735



Copyright (c) 2019 Richard Garrett